The CRM built for how India sells property
Plinth runs the whole sale for brokers, channel partners, and developers: every enquiry, listing, site visit, booking, and title paper, from first call to registration.
From first call to registration
12 modules on one record, in the order a sale actually happens, so the lead, the listing, the visit, and the booking never live in different places.
Capture
Enquiries from portals, ads, and WhatsApp, and listings from every broker's files, land in one place.
Qualify
Know what each buyer wants, call and message from the lead, and let AI draft the follow-up.
Visit
Book the site visit, prove it happened, and record what the buyer thought.
Book
Hold the right unit, quote it, and keep every partner's claim straight.
Collect
Raise demands on time, reconcile every receipt, and see the month's numbers.
Register
Hand over a property whose papers are checked, line by line.
What other CRMs leave out
Four parts of the sale that most real estate teams still run on spreadsheets, PDFs, and WhatsApp.
Title checks built in
Every property carries its legal checklist, from sale deed to occupancy certificate, with a clean-title percent your buyers can trust.
More on title and complianceImports that read broker PDFs
Drop in the PDF from a broker group, a spreadsheet, or a pasted message. Rows are read, checked for duplicates, and held for your review.
More on importMatches that explain themselves
Every client brief is ranked against the inventory, and each match says why: location, budget, size, and type.
More on matchingAI that asks before it acts
Plinth's assistant reads your inventory and agenda, drafts the change, and waits for your confirm. Nothing moves on its own.
More on plinth ai
Paste a listing, get a clean row
Type a listing the way it arrives on WhatsApp. This is the parser Plinth runs on every import, working in your browser; nothing you type is sent anywhere.
- Price
- ₹1.4 Cr
- Owner phone
- +91 98765 43210
- Title papers
- 15 to check
- Size
- -
- In sq ft
- -
Works with the tools India sells on
Portals, ad forms, calling, WhatsApp, and payments connect to the same record, so nothing is copied by hand.
- Property portals99acres, MagicBricks, Housing.com, NoBroker
- Lead adsMeta lead ads, Google Ads lead forms, Website forms
- CallingExotel, Knowlarity, Ozonetel
- WhatsAppWhatsApp Business API, Gupshup, WATI, AiSensy
- PaymentsRazorpay, UPI
- Signatures and KYCAadhaar e-sign, DigiLocker
- AIClaude, OpenAI, Gemini
- Sign-in and mapsGoogle sign-in, OpenStreetMap places, MapTiler maps
Your data stays your team's
Owner phone numbers are the most valuable thing a real estate team has. Plinth is built so they stay yours.
- Separated by team
- Every record belongs to one team, and every query is filtered by it. Other teams never see your data.
- Roles you control
- Owners and admins decide who joins and who can import or manage; members work the inventory.
- Nothing changes unseen
- Imports wait for review, AI changes wait for a confirm, and every batch can be rolled back.
- Private files
- Title papers and photos are served only to signed-in members of the team that owns them.
- Keys kept encrypted
- Your team's AI key is stored encrypted and shown only by its last four characters.
- A history of changes
- Status, class, task, document, and requirement changes are recorded with who made them and when.